The Ambitious Project Hasbro Is Undertaking For Star Wars Fans

The Ambitious Project Hasbro Is Undertaking For Star Wars Fans

Throughout its franchise history, the Star Wars saga has innovated the way that movie tie-in products are created and marketed. But at the heart of all of those efforts has always been one important and overriding factor: fan satisfaction. It's what's motivated Hasbro to create their new HasLab initiative, a platform with the die-hard collector in mind. This is best seen in the first product that HasLab is looking to get off the ground, which also counts as the biggest Star Wars toy ever -- a full replica of The Khetanna, better known as Jabba's Sail Barge, from Return of The Jedi.

At the recent New York Toy Fair, CinemaBlend was on hand for Hasbro's own private exhibition off of the show floor proper. Throughout the tour we were given, there was tons of merchandise on display for everything from Avengers: Infinity War to My Little Pony: Friendship Is Magic. But, of course, at the center of their exhibits was a full section devoted to Star Wars past and present. And right in the heart of it all was a table that housed a full sized replica of The Khetanna, which showed off the full size and scope of the toy's massive nature.

Now, HasLab works in a rather interesting way, as this massive project shown above comes with some stipulations that must be met to bring it to reality. Working off of a crowd-funding model, a minimum of 5,000 backers must be secured in order to get The Khetanna into production. And before you ask, each of those backers is going to have to shell out $499.99, plus tax, to pledge their interest in such a project. Undoubtedly, that's a lot of money, but for that much money Star Wars fans will be getting a lot of toy.

As you can see, The Khetanna is actually a four foot long model, weighing in at about 14 lbs. and exhibiting an extreme level of detail in its finished product. Seeing the model in person was incredible, as the vehicle looked like it'll very easily dominate any coffee table it's placed on, with room for other figures from your Star Wars collection to ride along with Jabba The Hutt. Included with this long-sought-after toy is a 3.75 inch scale figure of Jabba himself, as well as a 64-page booklet that'll detail the development of the barge through its various phases. But again, none of this happens unless Hasbro's HasLab meets its 5,000 backer requirement.

While crowd-funding is certainly a bit of a gamble in any business, Hasbro's HasLab feels like a better fit than most. With their reputation of creating quality toys, as well as their maintenance of the Star Wars license, there's no telling where this platform could go in the future. Yes, the price is a bit steep, but let's be honest -- anyone who's looking to obtain a model of Jabba's Sail Barge that huge probably has the money to splash around anyway. Of course, this could be just the beginning for HasLab's extended purpose at Hasbro.

If The Khetanna goes into production, it reportedly will be limited to only the number of backers it's attracted to the project. But having already made a larger scale of this toy that's capture the imagination and the demand of hardcore Star Wars collectors around the world, there's nothing that's stopping Hasbro from taking those specs and shrinking the toy down to a more consumer market friendly version. And with eager toy fans already possessing the larger scale model, their potential satisfaction would only serve as a fantastic marketing ploy to get folks to buy the smaller scale version.

Not to mention, if the first HasLab project works out in Hasbro's favor, there could be future premium collector's items to come down the line. Maybe a full sized Death Star from Star Wars: A New Hope, or even a similarly massive vehicle from a future Star Wars movie further down the line. Ultimately, with HasLab in play, Hasbro could float an idea for a mass scale toy off the beaten path that collectors could fund, with an eye towards taking the project to the consumer market. For further details on just how this model works, in the case of The Khetanna, take a look at the video below:

If you're interested, you can pre-order Jabba's Sail Barge through HasLab's official site, which at the time of this writing is almost half-way towards the project's backing goal with about a month to go before it's closed.






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Why Black Panther's Agent Ross Is Different From The Comics

Why Black Panther's Agent Ross Is Different From The Comics

Warning! SPOILERS for Black Panther to follow. See it first, it's good!

The Marvel Cinematic Universe is full of fun and interesting characters beyond just the main heroes, and Black Panther is no different. Ryan Coogler's film features many new and exciting characters, some of which we're excited to see return in a more prominent role. One side character that previously appeared in Captain America: Civil War, but took on a bigger role in Black Panther, was Martin Freeman's Everett Ross. The character takes on a much more active role in Black Panther and in so doing, the Everett Ross of the MCU further differentiated himself from his comic book inspiration. In the comics Everett Ross is a timid and straight-laced kind of guy and as Martin Freeman explained, he wanted something different for the character's on-screen depiction, saying:

I, to be honest, wasn't massively keen to play that. I certainly wasn't massively keen to play that in the context of Black Panther. Just because I think the trope of a nervous white guy, cool black guy, we've seen it a million times before breakfast. So yeah, I wasn't mostly keen. Fortunately, Ryan [Coogler] and Nate Moore weren't massively keen either on that. So we talked a lot about what he might be. It's not like I shaped Ross into what he ended up being. I think, you know, that was [who] he was going to be. But I definitely threw my 10 cents in as far as who he might be.

Martin Freeman is correct that the "nervous white guy around a cool black guy" character has been done to death, so I can understand why he wouldn't want to play it that way, as he explained to Den of Geek. The actor already played the perpetually nervous white guy before in the first season of the excellent Fargo TV series. It sounds like Martin Freeman didn't have a lot of input, but Ryan Coogler wound up taking the character in a different direction anyway, and one that was less "nervous nelly" and more "guy in a bit over his head."

Agent Ross isn't exactly cool in Black Panther, at least not with Shuri, T'Challa and Nakia as around, but he is a character with agency who proves himself capable and useful. Although he isn't quite as nervous as his comic book counterpart, he is clueless at times about Wakanda and its technology, and is obviously concerned about the implications of Wakanda's power on the global stage. He is very much out of his element once the plot shifts back to Wakanda and is playing a lot of catch up, which is understandable. Plus, there was no way to prepare for a teenage girl calling him a 'colonizer.'

In Black Panther, Martin Freeman's Agent Ross strikes a nice balance between the sweaty-palmed bureaucrat of the comics and a capable character who is a real asset to the team. Part of this stems from his different background in the film universe. Everett Ross is a frequent presence in the Black Panther comics where he worked as a State Department liaison to T'Challa and Wakanda, but in the MCU, he is a CIA operative who works in a counter-terrorism capacity. He may not get a fancy suit or powers, but that is a badass job. That makes him far better suited to MCU adventures than his comic book counterpart. This shows when in the film's third act, Agent Ross proves an integral part of the team to reclaim the Wakandan throne as he stops the advanced tech from leaving the country.

You can catch Martin Freeman reprising Agent Everett Ross in Black Panther, which is in theaters and dominating the box office now. For all the biggest films hitting this year, check out our release guide.






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